Elizabeth Jeffords

Former VP Ophthalmology, Genentech

Elizabeth Jeffords worked for Genentech & Roche for nearly 17 years in various commercial leadership roles. Most recently she served as the Vice President of US Ophthalmology in South San Francisco, General Manager and CEO of Roche Norway in Oslo, and Head of Global Business Insights & Operations and Established Products Business Unit in Global Product Strategy (GPS), in Basel, Switzerland. Elizabeth also ran the US Strategic Pricing and Contracting Management team, and the Market Analysis & Insights teams while at Genentech, where she has been since 2001. Throughout her Genentech career she was also passionately involved in Personalized Health Care initiatives and People and Managerial Development. Prior to Genentech, she worked in bench science at Yale and UCSF, as a strategy consultant, and in Business Development & Marketing at a software start-up.  She holds a BS in Biology and Management from Yale University and a Masters of Business and Technology as a Fulbright Scholar from the University of New South Wales in Australia. Elizabeth was named the 2009 HBA Genentech Rising Star, and in 2014 was further named one of HBA’s Luminaries.  Elizabeth is currently consulting with Tara Health in the area of maternal and infant health, and with biotech.