Susan O’Connor is the CEO and a Business Strategy Consultant at PranaHealth Strategies LLC, where she integrates her unique expertise at the intersection of science, wellness and healthcare for clients looking to grow their business. Using credible evidence-based approaches and scalable go-to-market models, O’Connor and her team help health and wellness companies grow their businesses. O’Connor’s skill as a transformational leader, innovative thinker & professional advisor allows her clients in diverse fields such as healthtech and wellness, including virtual reality, digital therapeutics, respiratory acoustics and mindfulness to make critical decisions on market entry. Assisting clients with their business plans, target market valuations, brand positioning, revenue forecasting, monetization & commercial strategies, O’Connor brings full depth of her commitment to wellness, both personal &
professional. PranaHealth Strategies services to clients have a total estimated sales potential of $285 million.
Previously as a healthcare executive at Pfizer Corporation, she grew the company’s business in Africa and the Middle East ($300 million, +14%) and Emerging Markets ($400 million, +7%) and her team piloted the company’s first wearable. Areas of expertise included Neuroscience, Pain/Inflammation and Women’s Health. Her leadership grew market-leading brands including Lyrica, Viagra and Chantix. Committed wholeheartedly to wellness, she is a member of the National Ayurvedic Medical Association (NAMA), a Strategic Advisor to the Global Wellness Institute, and a certified personal wellness coach specializing in personalized nutrition, stress management and vitality. She is Board Certified by NAMA and by Kripalu Center for Yoga and Health and is trained in Mindfulness-Based Stress Reduction by the Center for Mindfulness. O’Connor holds a Bachelor of Science degree in Mechanical Engineering from Drexel University.