Liz McGonigal is a digital marketing professional with 11 years of experience in both agency and client-side communications. She joins Springboard Enterprises from a prominent and progressive academic medical center in Pennsylvania where she developed strategic digital marketing and content strategies across the health system.
As a marketing data analyst, Liz uses data-driven decisions to conceptualize and execute marketing campaigns, content development and brand management. Within the healthcare industry, she is known for creating authentic and innovative ways to increase preference and accessibility for service lines ranging from advanced cancer care to neurosciences to women’s health and everything in-between.
Liz has an undergraduate degree in Advertising from University of South Carolina.