Yifat Anzelevich is a seasoned entrepreneur, designer, and the Founder and CEO of Clique, a social health platform designed to help older adults build meaningful relationships from home.
Throughout her career, Yifat has explored how design and technology can shape behavior, create engagement, and address meaningful social challenges. Her work combines entrepreneurial thinking with a deep understanding of user experience, inclusive design, and how digital products can create lasting human impact.
Before founding Clique, Yifat co-founded Toya, a pioneering gaming venture focused on creating new experiences for girls and young women. Toya developed successful titles on Roblox and Minecraft, including the global hit Miraculous Ladybug, which reached more than 900 million visits.
Earlier in her career, Yifat founded Studio Anzelevich, an independent design studio working across branding, digital products, and experience design. She also teaches visual communication at HIT, bringing her professional experience into the classroom and mentoring the next generation of designers.
Today, Yifat brings this combination of entrepreneurship, design, and product thinking to Clique. Her focus is on building a digital layer of human connection that supports social relationships as people age, creating experiences designed specifically for older adults rather than adapted for them. Clique works with organizations serving older adults to extend connection beyond physical programs and create opportunities for relationships to form, deepen, and grow over time.
Clique is a 2024 CER Prize laureate for Tech-Driven Social Impact and is part of MATTER’s healthcare innovation program.
