Tricia Mills Gray, Useractive, Inc., Mid-West 2001
May 16, 2022
Gray describes the crux of the problem, i.e., why hasn’t anyone done this before? She answers the unstated question by giving a specific example. She could have just said, “We have technology that works and others don’t.” But instead she gives an example of the technology barrier to prove to her audience that Useractive has something very different to offer.
