Aurora’s mission is mighty in execution but simple in philosophy: to create a new normal where everyone, regardless of identity, can thrive to their fullest potential. She envisions a world where narratives and solutions serve all of us, not just some of us. It’s this tenacity—fueled by a love for technology, marketing strategy, and DEI—that led to the creation of her company, The Opt-In™.
Beyond her personal experience as an Afro-Latina, Archer draws on over 25 years of success as a marketing executive across four distinct industries: retail, technology, health & wellness, and content publishing & media. She has built a reputation as a catalyst business leader and strategic thinker. Using her powers for good, she empowers clients to abandon the zero-return status quo and instead drive bold growth.
