Imagine if the scales of equity at work, at home, and in society were reset? How would it impact our communities, our businesses, and the very essence of how we operate as leaders and individuals? Aurora Archer, CEO + Founder of The Opt-In™, plans to find out.
Aurora’s mission is mighty in execution but simple in philosophy: create a new normal where everyone, of all identities, thrive to their fullest potential and our world includes narratives and solutions that serve all of us, not just some of us. It’s this tenacity — fueled by a love for technology, marketing strategy, and DEI — that led to her company, The Opt-In™.
The Opt-In knows the future of work. And it knows the industry is headed for a more human-centric culture, and too many organizations aren’t prepared or equipped to future-proof their business. The multi-disciplinary consultancy offers bespoke expertise across humanity-centered business strategy, learning development, marketing, and communications which allows employees to gain a shifted perspective and executives to evolve their organization’s market growth. The result? Staying relevant to your broadest audience with reimagined products and services created by your most engaged team of intersectional talent.
Beyond her personal experience as an Afro-Latina Archer draws on over 25 years of experience leading success as a Marketing Executive in four distinct industries: retail, technology, health & wellness, content publishing & media. She’s built a reputation as a catalyst business leader and strategic thinker. She uses her powers for good, empowering clients to abandon the zero-return status quo and instead drive bold growth. She has a deep understanding of how to drive success for a business from the inside out.
Aurora Archer has been featured in Medium, Working Mother, and The Philadelphia Inquirer. For press/media inquiries, please email [email protected].