Lisa Kinsella is the founder and CEO of LUWI, a women’s health company redefining contraception with an over-the-counter OTC hormone-free, latex-free Finer Liner that also prevents STI’s designed for women’s protection and pleasure. Inspired by her personal journey of surviving hormone-receptive breast cancer and divorce, and while raising two young children, Lisa created LUWI after discovering a lack of over-the-counter contraceptive and STI prevention options designed for women. LUWI’s innovative design solves the challenges of decades of stagnation in contraceptive technology, offering a versatile alternative that prioritizes women’s needs, hormone-free, chemical-free and health and well-being body autonomy. Drawing on her success as a top revenue producer background in enterprise software sales, Lisa is dedicated to addressing systemic inequities in reproductive healthcare, starting with bringing LUWI to market.